Market and Requirements Research

(1–2 weeks)

/ Why Is This Stage Needed?

To turn an idea into a clear, competitive, and in-demand product before design and development begin. This stage gives you a complete understanding of what exactly we are building, for whom, why, and why it will succeed in the market.

/ How to Create a Better Product and Avoid Repeating Others’ Mistakes?

We conduct an in-depth analysis of the market and competitors: studying existing solutions, their functionality, user experience, and feedback from real users. We identify which approaches truly work and which lead to loss of users and revenue.
Moodboard
Moodboard
Userflow
Userflow
Customer Journey Map
Customer Journey Map

/ You will see:

  • Which features and approaches should be improved or rethought.
  • Which solutions should not be used in your product.
  • Which solutions have already proven effective in the market.
  • Where competitors face problems and lose users.
You get a product that stands out from competitors, avoid common market mistakes, and do not waste budget on features that bring no value to users.

/ What emotions will your product evoke?

We create a Customer Journey Map — a visual map of the user’s entire journey through the product: from first interaction to completing key actions and returning for repeated use. At each stage, we analyze what the user sees, does, and feels, what emotions arise, and where doubts or barriers may appear.
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How Does This Impact the User Experience?
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We identify moments where users may experience discomfort, confusion, or distrust — and eliminate them before development begins.

The product doesn’t just function technically — it creates the right emotions, builds trust in the brand, and motivates users to return again.

/ How Will Real Users Use My Product?

We create User Flows — step-by-step maps of user actions inside the product: from the first visit to completing key tasks (registration, ordering, payment, interaction with the service, etc.).
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Why is this needed:
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So the interface is logical and easy to understand.

You can see in advance exactly how the product will work and influence its logic before design and development begin — without costly rework in the future.

/ How Will the Product Look Even Before Design?

We create a Moodboard — the visual direction of the product: colors, typography, style, graphic elements, and interface references.
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Why is this needed:
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So the visual style matches the target audience.

You see the product’s visual direction in advance and approve the style before design begins, minimizing the risk of misunderstandings.

/ How to Stay Within Budget and Launch Faster?

We prioritize functionality. This means we help you focus on what matters most and avoid spending budget on features that do not provide real value at launch.

/ What Is an MVP?

MVP (Minimum Viable Product) is the most basic functional version of a product that includes only the core features needed for launch and to solve the user’s main problem. It is the fastest way to turn an idea into a working product and enter the market without unnecessary costs.

Minimum Viable Product

  • Core functionality only
  • Fast time to market
  • Validation of the main product idea
  • Basic user flow
  • Minimal development cost
  • Focus on early users and feedback
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Full Product

  • Extended feature set
  • More complete user experience
  • Well-structured flows and screens
  • Higher flexibility and scalability
  • Integrations, analytics, and advanced capabilities
  • Ready for product growth and a wider audience
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We define the key features for an MVP — a minimal yet complete product that:

  • solves the user’s main problem;
  • demonstrates the product’s value to the market;
  • allows you to launch faster and start receiving feedback.
We show which functionality is critical for launching the product and which features can be safely moved to later development stages without losing value for users or the business.
We separate must-have features from secondary and optional ones.
We consider business goals, user expectations, and market standards so the MVP looks competitive rather than “unfinished”.

/ Business benefits

  • Budget savings at launch without losing product value
  • Faster time to market
  • Confidence that investments are working and delivering results
  • A clear product growth plan after launch

/ What Is the Outcome of This Stage for Your Business?

After completing the Market and Requirements Research stage, you receive more than just analytics — you gain a clear understanding of what the product should be in order to be competitive and in demand.

Complete product overview

A complete picture of the product - you understand the market, target audience, competitors, and your growth point against the backdrop of existing solutions.

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Clear user flows (User Flow)

A clear understanding of how the customer interacts with the product at every stage and why it will be convenient for them to use.

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Visualization of key product elements

The overall visual direction, style, typography, color palette, and interface mood that shape the first impression and build trust.

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Prioritized feature list

A clear understanding of which features are essential for launching a complete MVP and which can be safely moved to later stages without losing value.

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Confidence in the product

You know with confidence that the product is logically structured, focused on real users, and has market potential even before design and development begin.

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After this stage, you have a solid foundation for design and development that reduces risks, saves budget, and allows you to move forward with full confidence in the result.
Previous stage:

If you are just starting to understand the project cost and timeline, begin with 1. Free Cost Estimate to evaluate the project with no obligations.

Next stage:

Once the product is fully defined conceptually, we move on to 3. Design and Prototyping, where ideas are transformed into visual design and an interactive prototype.